San Luis Obispo, CA

Morro Rock rising out of coastal fog, Morro Bay, California

AI systems · Central Coast, CA

The busywork, handled. So you can run the business.

We set up the systems that answer your calls, write up every detail, and keep your CRM current. Built for owner-run businesses on the Central Coast, by someone who lives here.

A call just filed itself · SLO County

What we do

What GroundWork actually does.

We build the machinery that handles the repetitive work, and we keep it running. Here's what that looks like underneath your business:

Call intake

100%

of calls captured, summarized, and filed

Follow-up

On watch

0

leads left waiting on a reply

Pipeline

Synced

Live

CRM current as of your last call

Accountable

SLO, CA

1

person to call, the one who built it

GroundWork runs on the same systems it builds · nothing here we don't live on

How it works

No pitch decks. No jargon. Three steps.

01

Walk the ground

We start in person, at your shop, your office, your kitchen table. We watch how work actually moves through your business and find the places where hours leak out: the calls, the copying, the chasing.

02

Build the system

We build one piece at a time and prove it works before it touches anything real. You see it running on your actual calls and customers before you rely on it. Plain English the whole way, no jargon, no black box.

03

Keep watch

Once it's running, we stay on it. The system is monitored around the clock, and when your business changes, it changes with it. Something feels off? You call the person who built it.

Not sure automation fits your business?

That's a fine reason to talk. If it doesn't fit, we'll tell you. We live here, and our name rides on it.

Ask us

Proof · Senior placement, San Luis Obispo

Corina's day used to disappear into her phone. Now the phone works for her.

Corina places seniors in care homes. Families call at hard moments, and every call carries details that matter: care needs, budgets, timelines, names.

Before

Details lived in memory and on notepads. Every day of calls ended with a second shift of write-ups and record-keeping.

After

Every call recorded, transcribed, summarized, and filed to her CRM the same day, nothing typed by hand.

The system, end to end

Running
  1. 1

    Call comes in

    Recorded automatically

  2. 2

    Transcribed

    Every word, minutes later

  3. 3

    Summarized

    Who called, what they need

  4. 4

    CRM updated

    Pipeline stays current

The real sequence · running in her office today

Morro Bay under golden evening fog, seen from the hills
Morro Bay at golden hour, Corina's side of the county
She didn't buy “AI.” She got her evenings back.
Under the hood: Twilio · AssemblyAI · Claude · Bigin CRM

The point of all this

The hours come back. Spend them somewhere better.

Misty sea stacks along the Big Sur coast in pale morning light
6:40 AMSurf check, not voicemail
A warm wood desk by a forest window, laptop open
10:00 AMDeep work, the phone handles itself
A vintage Land Cruiser on a dirt road under oak trees
3:30 PMSite visit, the long way

A note from the founder

Local isn't a marketing angle. It's the whole point.

I'm Hayden Perhach. I live on the Central Coast, and I'm building GroundWork here on purpose.

Every other automation firm serving this area works out of L.A. or San Francisco. When someone builds the system your business runs on, you should be able to look them in the eye, and they should know what you mean when you say “the Tuesday problem is back.”

GroundWork runs on the systems I build: research, outreach, operations, handled automatically while I focus on clients. That's the standard your system gets built to.

Hayden Perhach, founder

Hayden at the top of the Half Dome cables in fog and blowing sleet, Yosemite
Top of the Half Dome cables, Yosemite · weather coming in
Based in
San Luis Obispo, California
Serving
SLO County & Santa Barbara County
Works with
Owner-run local businesses
The only one
Automation agency headquartered on the Central Coast

Get in touch

Tell us where the hours go.

Send two or three sentences about your business and the work that eats your week. We'll reply personally, usually the same day, and if we can help, the next step is a conversation, not a contract.

Basecamp · San Luis Obispo, CA